A fractional CMO is simply defined as a Chief Marketing Officer that splits their time working with several companies. More elaborately, a fractional CMO allows companies that otherwise could not justify the expense of hiring a full-time CMO or marketing executive, which runs well into the six-figures, to share an individual’s time and expertise in a way that benefits their company’s needs. Additionally, there are times when companies are considering new projects, or new lines of business that a fractional CMO has experience they can bring to the table for a short-term period.