How To Build The Best B2B Marketing Strategy

Whether you are a startup or have been in business for many years, a marketing strategy is essential. Promotion is just as necessary for B2B (business to business) as it is for B2C (business to consumer). If you’re struggling to spread the word about your business or simply want to streamline your B2B marketing operations, this guide will help you achieve your goals and lay out a marketing strategy for your organization. As a fractional CMO, marketing consultant, and business advisory firm based in Austin, a B2B marketing strategy is one of the most common projects we help businesses solve at The Pony Group. This guide will help you get started as a new business, help pick up the pieces and make sense of your marketing if you’ve been throwing stuff at the wall, or assist an established business re-imagine their marketing strategy.


Paid Web Marketing: A Beginner’s Guide

In a recent report, it was revealed that the average web user spends between 25 and 30 hours online every week. Some age groups spend more time on social media than watching television. Paid web marketing now earns massive percentages of marketing budgets. It is not in doubt that the internet is a major source of entertainment, and for shopping for goods and services. This means it’s also one of the best outlets for businesses to build an audience.

In 2014, total spending on web advertising exceeded $137.4bn (USD)
Businesses spend anything between 20% and 50% of their marketing budget on paid advertising, with Twitter (44% of budget on average) being the highest
The average proportion of revenue spent on marketing is around 10%
It’s quite clear that most businesses already value paid web marketing; it’s no longer a luxury – it’s a vital form of marketing outreach. Without it, businesses are unlikely to grow and highly likely to lose ground to their competitors. With more marketing budgets shifting from TV and Radio to paid web advertising, it is also becoming more complex. If you’re still new to paid online advertising, this guide will help you understand each channel and the basics to determine which channels may best be suited to your business.


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The Pony Group

About us

The Pony Group is afirm providing fractional CMO services, marketing consulting, investment, and business growth advising to companies of all sizes, across a variety of industries. 

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