topic-clusters-spider-web-seo

Topic Clusters: What They Are And Why SEO May Depend on Them

Developing quality content is central to strong SEO, but your choice of topics and organizational structure can make the difference in your search engine ranking. Content has the potential to draw customers to explore your site, but only if they can discover you in the first place. Organizing your content using topic clusters, the latest innovation in website structure, can help you get in front of your target audience.

fractional-cfo-startup

Why A Fractional CFO Service Might Make Sense For Your Business

As your small business has grown more successful, its financial picture has probably become increasingly complex. But bringing a skilled, experienced CFO onboard in a full-time capacity may prove a steeper challenge for your payroll and recruiting resources than you would prefer. The good news is that you don’t have to choose between having a CFO you can’t really afford and having no CFO at all. That’s because Fractional CFO services can supply you with all the executive-level financial wizardry you need, at least for this stage of your company’s evolution.

We have done several posts about working with The Pony Group as a Fractional CMO. Here are some of the reasons a Fractional CFO service might prove the right fit for your business’s needs.

startups-shopping-mall

Why Failing Malls Will Be a Boon for Startups

Malls have been losing revenue because ecommerce giants like Amazon have increased online sales. The convenience of shopping from home led to this pattern shift in customer behavior. Now Simon Malls has introduced a new program to offer shorter, cheaper leases to small businesses and startups looking to acquire new customers.

This change will bring about a financial revolution for new businesses or startups. This is due to the more dynamic leasing terms, visibility and potential networking opportunities for fellow startups.

project-managing-developers

6 Tips for Project Managing Programmers

Project managers are critical to the success of a software development project. They help a team establish goals, align on a path forward and change course as unanticipated obstacles come up during the project. But mastering project management, specifically when leading developers, takes expertise and nuance. Having managed several website redesign projects and with experience building and developing several platforms for startup and mature companies, The Pony Group has learned several lessons for running successful website and development projects with programming teams. Managing programmers incorrectly can ruin what could otherwise be a successful project.

As you work to improve your project management style, consider these six tips to better manage programmers.

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The Pony Group

About us

The Pony Group is an Austin, Texas-based firm providing fractional CMO services, marketing consulting, and business growth advising to companies of all sizes, across a variety of industries. Specialties include travel, finance, real estate, subscription, and membership businesses. 

Contact us

512.434.0525
info@theponygroup.com

401 Congress Avenue
Suite 1540
Austin, TX 78701

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