fractional-cmo-vs-traditional-cmo

Why Hire A Fractional CMO Over a Traditional CMO?

There are two options facing businesses looking to hire a Chief Marketing Officer (CMO) – do they choose the traditional full-time employee route or hire a Fractional CMO instead? Compare and contrast the benefits of hiring a Fractional CMO versus a traditional CMO for your company.

hire-a-fractional-cmo

3 Reasons Why Your Business Needs to Hire a Fractional CMO Right Now

As customers’ habits and needs change at lightning speed, marketers are left struggling to play catch-up. Sixty-three percent of them say generating leads and traffic is their number one challenge. Moreover, small and medium-sized companies lack the million-dollar marketing budgets of big brands, so they find it difficult to track metrics, engage with customers and increase online visibility.

There is a solution. A Fractional CMO provides you with C-level marketing strategies at a fraction of the cost of hiring a full-time member of staff.

puzzle

Using Quizzes For Lead Generation In Your Marketing Strategy

Generating good leads is the most necessary part of marketing and often the most difficult. You should already be using social media to reach potential customers, but if your current content doesn’t include quizzes, you are missing out on a vital lead generator. Quizzes attract an impressive number of participants online, with 96 percent of them finishing the quizzes they start. When constructed properly, your quizzes can produce a number of quality leads.

lead-generation-idea-for-marketing

5 Clever Lead Generation Ideas for Your Next Marketing Campaign

In business, you can never afford to be battle-weary, but even the best marketers can run out of new ideas or ammunition, as it were. That creativity block makes coming up with an effective new campaign quite difficult. Instead of relying on what you have done in the past, try adding a few new twists to generate leads and attract new business. Here are some of our favorite lead generation ideas that will help you unlock magic for your next marketing campaign.

  • TWITTER

    Tweet at us

  • LinkedIn

    Link up with us

  • FACEBOOK

    Follow us

  • Instagram

    Take pics with us

The Pony Group

About us

The Pony Group is an Austin, Texas-based firm providing fractional CMO services, marketing consulting, and business growth advising to companies of all sizes, across a variety of industries. Specialties include travel, finance, real estate, subscription, and membership businesses. 

Contact us

512.434.0525
info@theponygroup.com

401 Congress Avenue
Suite 1540
Austin, TX 78701

Copyright 2018 © All Rights Reserved | The Pony Group LLC