Whether you are in Austin, Bozeman, India, Silicon Valley, or Soho, we provide companies of all sizes the growth and advisory services they need. We help your company climb to new levels and exceed your goals. 

Our Clients Call Us Rockstars.

We may not be playing instruments, but we know how to make your brand reach new heights. As your Fractional CMO and devoted business advisory firm, you're not working with another agency. The Pony Group provides a hands-on approach to help you develop your go-to-market strategy, build a new marketing plan, then help you implement it with your team, or ours. While our standard engagements are friendly flat-fee or month-to-month engagements, we also provide hourly, daily, and weekly marketing & business advisory services.

What We Do

The Pony Group is your Fractional CMO and trusted advisor. We work to understand your business and move it forward through strategic planning, implementation, and measurable results.


Strategy & Plan


Deliver Results


What People say about Us


Scott Poniewaz

Founder & Fractional CMO

Get In Touch

Scott brings clients his experience across a variety of companies and industries. Resume highlights include co-founding the largest college daily deal site, building innovative e-commerce sites, a successful exit in the recruiting technology space, a variety of travel companies, and he currently leads EXEC, a benefits program for executives, professional organizations, and private clubs. Current clients include luxury e-commerce businesses, financial firms, real estate teams, and a variety of Artificial Intelligence (AI) companies.

Aside from his passion for marketing and entrepreneurship, he is an avid hockey player, golfer, and First Tee volunteer. He also volunteers to mentor entrepreneurs and small business owners via the SCORE Austin chapter.


Ankit Ranka

Mobile App & Web Development

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Ankit leads the team that builds great products for customers. Building apps, websites, and libraries since 2011, his team knows what it takes to build apps and websites that cut through the clutter. With his background in computer science and engineering with a Masters degree from Columbia University, he leads the team that is capable of executing a wide variety of projects. In the past, Ankit worked on TapFame to help app developers showcase their work and developed a deep understanding of the app ecosystem.

A Few Of The Companies We Have Worked With

Our client engagements range from short-term projects to ongoing Fractional CMO & advisory work that takes companies from pre-launch to scaling through revenues or investments. Our long-lasting relationships with our clients span across a number of industries including AI, real estate, medical co-working, music & entertainment, finance, technology, travel, and more. Contact us to learn how we can help your business.

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You Innovate. We Help You Grow.