gig-economy-outsourced-cmo

Fractional CMO: A Perfect Fit in a Gig Economy

The gig economy refers to businesses increasingly hiring short-term workers and independent contractors, and those workers having more opportunities for flexible, short-term arrangements. It has flourished in recent years due to a steady stream of technological advances. This means you can now take advantage of opportunities in the fractional worker market to outsource major functions.

fractional-cmo-vs-traditional-cmo

Why Hire A Fractional CMO Over a Traditional CMO?

There are two options facing businesses looking to hire a Chief Marketing Officer (CMO) – do they choose the traditional full-time employee route or hire a Fractional CMO instead? Compare and contrast the benefits of hiring a Fractional CMO versus a traditional CMO for your company.

hire-a-fractional-cmo

3 Reasons Why Your Business Needs to Hire a Fractional CMO Right Now

As customers’ habits and needs change at lightning speed, marketers are left struggling to play catch-up. Sixty-three percent of them say generating leads and traffic is their number one challenge. Moreover, small and medium-sized companies lack the million-dollar marketing budgets of big brands, so they find it difficult to track metrics, engage with customers and increase online visibility.

There is a solution. A Fractional CMO provides you with C-level marketing strategies at a fraction of the cost of hiring a full-time member of staff.

puzzle

Using Quizzes For Lead Generation In Your Marketing Strategy

Generating good leads is the most necessary part of marketing and often the most difficult. You should already be using social media to reach potential customers, but if your current content doesn’t include quizzes, you are missing out on a vital lead generator. Quizzes attract an impressive number of participants online, with 96 percent of them finishing the quizzes they start. When constructed properly, your quizzes can produce a number of quality leads.

lead-generation-idea-for-marketing

5 Clever Lead Generation Ideas for Your Next Marketing Campaign

In business, you can never afford to be battle-weary, but even the best marketers can run out of new ideas or ammunition, as it were. That creativity block makes coming up with an effective new campaign quite difficult. Instead of relying on what you have done in the past, try adding a few new twists to generate leads and attract new business. Here are some of our favorite lead generation ideas that will help you unlock magic for your next marketing campaign.

1. Create Videos

You have your print, television and radio ads lined out, but you can add creativity and interest by creating your own videos. Target a particular customer need and make your own funny and helpful video about the issue. If you are a home improvement store, you can do a few quick DIY videos. Post them on YouTube and link them to your website. A new tool we recently fell in love with is Lumen5. Painless video making tools for social media. Check out this video we spun up for this post:

2. Simplify Your Lead Generation Ideas

Focus your campaign on one or two products or services instead of half a dozen. Customers are easily overwhelmed by too many choices. Your campaign will be more effective, and your job will be easier. The more complex you make a campaign, the more opportunities for it to derail. Simple tactics with simple goals will keep your marketing strategy on track and make it more easily measurable. Keep it stupid simple!

3. Facebook

Create or update your Facebook page and incorporate your new campaign in your posts. Add posts that will entertain as well as inform customers. For ideas, check out the pages of your competition. Also, add a Facebook-only ad that offers a discount. Generate some buzz so that your FB likes continue to grow. Don’t stop at Facebook, explore other paid social media marketing opportunities as they arise as well.

4. Blogging & Content

You may have considered blogging for years but keep putting it off. Experts still recommend blogging and having a content strategy for its proven lead-generating properties. Once you get established, you can also guest blog for others in the industry, reaching even more potential customers. Narrow your blog’s focus to make writing it easier. You can simply announce the service or product of the week and chat about it in a casual way.

5. Design a Quiz

When you ask the right questions on an online quiz, you’ll learn about your customers’ needs, and you will get their contact information. In general, only motivated consumers take the time to complete even short quizzes, so this strategy is an easy winner for your business. In fact, 10% of those people who take your quiz online will share it on their social media, which has a chain effect for creating leads. Not good at creating quizzes? You can use an online-quiz generator. We also wrote an extended post about how to get started with quizzes in your marketing.

Your next marketing campaign can be enjoyable and effective with these lead generation ideas. Incorporate at least one new strategy, and you should see better lead generation. Struggling with lead generation ideas? Let us help and contact us today.

addiction-in-entrepreneurs-and-founders

How Professionals Can Battle Addiction And Save Their Career

A note from The Pony Group: This is a guest post about addiction, a topic we feel does not get discussed frequently, but can impact people of all levels, whether a founder, or an entry-level employee. We hope this post acts as a welcome resource for you, or someone you know.

-The Pony Group

Guest Post by Eva Benoit 

Addiction affects people of all backgrounds and social statuses. Rich or poor, male or female, highly educated or not, addiction is a human problem. About 24 million people in the United States are struggling with addiction, and this number includes some of the most powerful leaders in business and government. For executives and professionals, the question often arises – can addiction recovery treatment fit into a busy lifestyle? Or, must addicted people sacrifice their careers in order to pursue recovery? The answers to these questions are found when we dig a little deeper into the sources of business executive addiction.

promote-your-startup-for-free

Three Ways to Promote Your Startup for Free

Getting your name out there can be one of the most difficult parts of building a startup. No matter how innovative your ideas are or how impressive your service is, it won’t be successful if nobody hears about it. Because of this, we’re going to cover three ways you can promote your brand for free and build your startup into a recognizable enterprise. Here are some quick tips to help you promote your startup and build awareness:

b2b-leads-ideas-for-demand-gen-marketing

5 Fresh Ideas for Generating B2B Leads

Generating qualified leads is a key success metric for business-to-business (B2B) marketers in 2018 — and it’s also a key pain point, according to surveys. The latest BrightTalk industry survey revealed that 68 percent of B2B marketers are receiving an increased budget for generating leads and full-funnel demand this year, though 59 percent report generating high-quality B2B leads is their greatest challenge.

While qualified lead generation is never simple, the following fresh ideas are likely to drive results for B2B marketing organizations.

topic-clusters-spider-web-seo

Topic Clusters: What They Are And Why SEO May Depend on Them

Developing quality content is central to strong SEO, but your choice of topics and organizational structure can make the difference in your search engine ranking. Content has the potential to draw customers to explore your site, but only if they can discover you in the first place. Organizing your content using topic clusters, the latest innovation in website structure, can help you get in front of your target audience.

fractional-cfo-startup

Why A Fractional CFO Service Might Make Sense For Your Business

As your small business has grown more successful, its financial picture has probably become increasingly complex. But bringing a skilled, experienced CFO onboard in a full-time capacity may prove a steeper challenge for your payroll and recruiting resources than you would prefer. The good news is that you don’t have to choose between having a CFO you can’t really afford and having no CFO at all. That’s because Fractional CFO services can supply you with all the executive-level financial wizardry you need, at least for this stage of your company’s evolution.

We have done several posts about working with The Pony Group as a Fractional CMO. Here are some of the reasons a Fractional CFO service might prove the right fit for your business’s needs.

  • TWITTER

    Tweet at us

  • LinkedIn

    Link up with us

  • FACEBOOK

    Follow us

  • Instagram

    Take pics with us

The Pony Group

About us

The Pony Group is an Austin, Texas-based firm providing fractional CMO services, marketing consulting, and business growth advising to companies of all sizes, across a variety of industries. Specialties include travel, finance, real estate, subscription, and membership businesses. 

Contact us

512.434.0525
info@theponygroup.com

401 Congress Avenue
Suite 1540
Austin, TX 78701

Copyright 2018 © All Rights Reserved | The Pony Group LLC