Why A Fractional CFO Service Might Make Sense For Your Business

As your small business has grown more successful, its financial picture has probably become increasingly complex. But bringing a skilled, experienced CFO onboard in a full-time capacity may prove a steeper challenge for your payroll and recruiting resources than you would prefer. The good news is that you don’t have to choose between having a CFO you can’t really afford and having no CFO at all. That’s because Fractional CFO services can supply you with all the executive-level financial wizardry you need, at least for this stage of your company’s evolution.

We have done several posts about working with The Pony Group as a Fractional CMO. Here are some of the reasons a Fractional CFO service might prove the right fit for your business’s needs.


Why Failing Malls Will Be a Boon for Startups

Malls have been losing revenue because ecommerce giants like Amazon have increased online sales. The convenience of shopping from home led to this pattern shift in customer behavior. Now Simon Malls has introduced a new program to offer shorter, cheaper leases to small businesses and startups looking to acquire new customers.

This change will bring about a financial revolution for new businesses or startups. This is due to the more dynamic leasing terms, visibility and potential networking opportunities for fellow startups.


6 Tips for Project Managing Programmers

Project managers are critical to the success of a software development project. They help a team establish goals, align on a path forward and change course as unanticipated obstacles come up during the project. But mastering project management, specifically when leading developers, takes expertise and nuance. Having managed several website redesign projects and with experience building and developing several platforms for startup and mature companies, The Pony Group has learned several lessons for running successful website and development projects with programming teams. Managing programmers incorrectly can ruin what could otherwise be a successful project.

As you work to improve your project management style, consider these six tips to better manage programmers.


5 Reasons SEO Still Matters in 2018

With social media marketing strategies seemingly dominating the digital marketing landscape, it can be too easy to forget that other techniques still play a critical role in ensuring that your business maintains a competitive edge on the Internet. Depending on your industry, you might be justified in spending less money and time on strategies such as pay-per-click or email marketing, but search engine optimization should never be disregarded. SEO still matters in 2018, perhaps more than ever.


Finding A Brand Influencer: The 4-Step Process

Is it easier to trust someone you know, or someone you don’t? The overwhelming majority would probably agree that it’s easier to trust someone you know. Slowly, our culture is learning that the pushy sales tactics of the past are not only ineffective — they’re unnecessary. Thanks to social media, we can get to know a wider range of people without even meeting them in person — their values, favorite activities, and interests are on display through social media. This gives businesses an unprecedented opportunity to connect more meaningfully with their audience through a brand influencer.


Optimizing Your Content for Digital Assistants and Voice Search

Between Siri, Cortana, Alexa, and Google Assistant, it’s never been easier to interact with a digital assistant. Add in Samsung’s Bixby and Yandex’s Alice and the market seems positively crowded. But, these technologies aren’t just a fad – they’re here to stay and they are already having a noticeable impact on the way consumers search for and find content. Optimizing content for voice search is now a must for any business.

Google reports that 20% of mobile queries are now voice search, and according to a Northstar Research study (in partnership with Google) 41% of U.S. adults and more than half of U.S. teens now use voice search every day.

The number of consumers searching by voice is only going to grow, so how can you ensure they find your content?

We put together a few quick and key ideas for consideration in the new world of voice search:


2018 Technology Trends Guide: What We Can Expect From Tech

When starting a new business or thinking strategically about your growth, it is important to take inventory of the technology trends that are emerging each year. We researched and put this guide together in an effort to put some important technologies on your radar for 2018.

With technology evolving rapidly, advances in business and retail are on the way. A few future technology trends that we focus on are:

•AI Product Design
•Cryptocurrencies and Blockchain Technologies
•Electric and Driverless Cars
•Mixed Realities
•Machine and Data Learning


Tips For Using Fractional CMO’s, Freelancers & Remote Employees

Letting your employees work from home (or anywhere else in the world) can reduce your office overhead, make your company more attractive to new talent and ensure maximum efficiency from your team. Additionally, hiring freelancers, remote employees, or fractional CMO’s can help you get exceptional talent, regardless of where your offices are physically located.

It can seem like a major change for a business to not hire someone that is in your office every day, or even working with your business full-time, but more data and statistics are showing that freelance and remote workers are becoming a workplace staple in companies small and large. According to Upwork, it is expected that by 2027 a majority of the workforce will be freelancers, and by 2020, according to the Freelancers Union, 50% will be freelancing as a part of their career.

For many HR departments and business owners, utilizing flexible workforces and remote employees can be a new challenge. Here are some smart tips for putting your “away team” to work as effectively as possible.


Essential Guide for Business Owners Looking to Hire Freelancers

Around the financial collapse of 2008, we saw the beginning of a fundamental change to the world of employment. The “gig economy” that emerged is driving more people to freelance and more businesses to hire freelancers. People who lost their jobs in that period set up their own businesses.

Evidence also suggested millennials were beginning to shun the traditional workplace for the same reason; today, as much as 50% of millennials in the US work freelance. It’s clear that what in past generations may have been a stop gap has become a career choice. The gig economy and freelancing are here to stay, and it’s self-sustaining for marketing consultants, content writers, web developers and many more. For the rest of the workplace, this large body of freelancers is a useful resource.


5 B2B Marketing Trends You Can’t Afford to Ignore in 2018

At the beginning of 2018, marketing leaders at business-to-business (B2B) firms face more pressure than ever to deliver new and innovative strategies. DataStax CMO Karl Van den Bergh believes “marketing is the most rapidly evolving corporate function.” We researched and boiled it down to the top B2B marketing trends to keep an eye on this year.

While goals may vary, the most effective campaigns this year will likely require new approaches. While some trends are more hype than substance, the following B2B marketing tactics are research-backed and ranked among the most effective methods. 


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The Pony Group

About us

The Pony Group is an Austin, Texas-based firm providing fractional CMO services, marketing consulting, and business growth advising to companies of all sizes, across a variety of industries. Specialties include travel, finance, real estate, subscription, and membership businesses. 

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