future-of-work

How Millennials Are Influencing The Future Of Work

As we look at the future of work, it is becoming well-known that most millennials are more interested in a fulfilling work experience than they are in a hefty paycheck. Because of this, employers are having a tough time attracting and retaining young talent. In an effort to reverse this trend, employers now implement practices not believed possible by previous generations.

austin-venture-capital-firms-angel-investors

Venture Capital Firms & Investors in Austin, Texas

Austin has had a consistent struggle with venture capital firms and a lack of funding, however, the landscape is shifting. As companies like Apple, Oracle, and others start to boost the city of Austin on the awareness map with massive office construction, beneath the corporate umbrella lies a thriving Austin startup community that continues to grow. With the booming startup and small business scene that boasts companies across a variety of industries, including AI, cybersecurity, quantum computing, fintech, gaming, and a variety of other technology sectors, the city of Austin is finally seeing more capital injections through angel investors and venture capital investments.

We’ve done our best to compile a current list of Venture Capital firms in Austin to help entrepreneurs and others locate sources of capital that can help fuel the growth of Austin’s next unicorns.

gdpr-theponygroup

GDPR & What You Need To Know As A Startup

After the European Union passed the GDPR or General Data Protection Regulation, investor pitches have started to come to a halt with the reality that monetizing people’s data on your platform is no longer a business model. 

As a contributor to Austin-based MediaTech Ventures, Scott Poniewaz, the Founder of The Pony Group, outlined the major areas that startups should focus on when preparing for GDPR and ensuring they are in compliance. Additionally, it factors in those that are US-based, but still are doing business in the EU. A few key ideas from the article are:

Tips-Making-Your-Startup-a-Success-Story

Tips For Making Your Startup a Success Story

If you are tired of working for someone else and want to take charge of your financial destiny, then starting a business is a great idea. It is hard work building a successful business and making your startup a unicorn is not for everyone. Unfortunately, over 50 percent of new small businesses will fail within the first four years. Your main goal should be doing all you can make your startup a success story, and of course, having fun along the way. Read below to find out some tips on how to make your new business venture successful.

gig-economy-outsourced-cmo

Fractional CMO: A Perfect Fit in a Gig Economy

The gig economy refers to businesses increasingly hiring short-term workers and independent contractors, and those workers having more opportunities for flexible, short-term arrangements. It has flourished in recent years due to a steady stream of technological advances. This means you can now take advantage of opportunities in the fractional worker market to outsource major functions.

fractional-cmo-vs-traditional-cmo

Why Hire A Fractional CMO Over a Traditional CMO?

There are two options facing businesses looking to hire a Chief Marketing Officer (CMO) – do they choose the traditional full-time employee route or hire a Fractional CMO instead? Compare and contrast the benefits of hiring a Fractional CMO versus a traditional CMO for your company.

hire-a-fractional-cmo

3 Reasons Why Your Business Needs to Hire a Fractional CMO Right Now

As customers’ habits and needs change at lightning speed, marketers are left struggling to play catch-up. Sixty-three percent of them say generating leads and traffic is their number one challenge. Moreover, small and medium-sized companies lack the million-dollar marketing budgets of big brands, so they find it difficult to track metrics, engage with customers and increase online visibility.

There is a solution. A Fractional CMO provides you with C-level marketing strategies at a fraction of the cost of hiring a full-time member of staff.

puzzle

Using Quizzes For Lead Generation In Your Marketing Strategy

Generating good leads is the most necessary part of marketing and often the most difficult. You should already be using social media to reach potential customers, but if your current content doesn’t include quizzes, you are missing out on a vital lead generator. Quizzes attract an impressive number of participants online, with 96 percent of them finishing the quizzes they start. When constructed properly, your quizzes can produce a number of quality leads.

lead-generation-idea-for-marketing

5 Clever Lead Generation Ideas for Your Next Marketing Campaign

In business, you can never afford to be battle-weary, but even the best marketers can run out of new ideas or ammunition, as it were. That creativity block makes coming up with an effective new campaign quite difficult. Instead of relying on what you have done in the past, try adding a few new twists to generate leads and attract new business. Here are some of our favorite lead generation ideas that will help you unlock magic for your next marketing campaign.

addiction-in-entrepreneurs-and-founders

How Professionals Can Battle Addiction And Save Their Career

A note from The Pony Group: This is a guest post about addiction, a topic we feel does not get discussed frequently, but can impact people of all levels, whether a founder, or an entry-level employee. We hope this post acts as a welcome resource for you, or someone you know.

-The Pony Group

Guest Post by Eva Benoit 

Addiction affects people of all backgrounds and social statuses. Rich or poor, male or female, highly educated or not, addiction is a human problem. About 24 million people in the United States are struggling with addiction, and this number includes some of the most powerful leaders in business and government. For executives and professionals, the question often arises – can addiction recovery treatment fit into a busy lifestyle? Or, must addicted people sacrifice their careers in order to pursue recovery? The answers to these questions are found when we dig a little deeper into the sources of business executive addiction.

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The Pony Group

About us

The Pony Group is an Austin, Texas-based firm providing fractional CMO services, marketing consulting, and business growth advising to companies of all sizes, across a variety of industries. Specialties include travel, finance, real estate, subscription, and membership businesses. 

Contact us

512.434.0525
info@theponygroup.com

401 Congress Avenue
Suite 1540
Austin, TX 78701

Copyright 2018 © All Rights Reserved | The Pony Group LLC