How to Profit from Operating Your Own Fleet

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The current global pandemic has seen many businesses integrate or extend fleets on the fly. There is a rising need to deliver customer orders placed online and come up with means to cover the rocketing demand for at-home services. Most businesses opt to use fleets because of the positive impact they can have on the brand image, finances, and general business operation.

Benefits of a Fleet to Your Business

When adding a fleet to your business, you can choose to lease or buy the vehicles. Owning a fleet has many benefits, such as tax advantages of depreciation on the trucks. Leasing also has benefits such as lower maintenance costs.

What is Fleet Management?

Fleet management refers to managing commercial vehicles to ensure efficiency, safety, and proper maintenance. It involves tracking company assets and managing equipment such as bulldozers and generators. It also covers tracking vehicles and fuel consumption, monitoring driver activity, and managing vehicle maintenance.

Advantages of Proper Fleet management

▪       Improves Fleet Efficiency

Efficient transfer of information ensures proper coordination to achieve business goals. Fleet management systems provide data useful when organizing, informing, and coordinating the team.

▪       Improve Fleet Security

Fleet management increases asset security. It provides access to historical and real-time data on tracking of mobile and fixed assets. In case of unusual activity, like when you fail to account for an asset, you can get alerts and online reports. Electronic tagging, beacons, and geo-fencing allow you to create customized networks for communication.

▪       Improved Fuel Management

With proper fleet management, drivers can generate reports about the fuel consumption, mileage, and challenges they face. This allows you to plan for maintenance procedures, saving you both time and money.

Efficient fleet management allows you to plan your routes to avoid traffic. As a result, you’ll register lower fuel consumption and reduced fuel costs.

Fleet Management Challenges and How to Overcome Them

1.    Time Spent on Administrative Tasks

The time spent on administrative tasks can be an expense that builds up in fleet management. For instance, tasks like creating quotes and invoices can reduce the time you spend on tasks that generate revenue.

▪       How to create extra time

Incorporating a digitized workflow translates to less of your time spent on the tasks. It also minimizes the risk of human error and misinterpretation of information.

2.    Accurate Message Communication to Fleet Drivers

Fleet Clean notes that communicating with drivers on the move can be challenging, as reaching them via phone, email, text message, or radio is not always an option. Misinterpretation of communication can have adverse effects, such as neglecting allocated schedules. The time spent trying to communicate lowers productivity in general.

▪       How to improve communication

Currently, most businesses are using software and digital solutions to manage their teams on the go. You can clearly communicate your messages and orders to drivers while vehicles send automatic updates about the order status and estimated arrival time. You can use telematics to develop a flexible workflow and have a comprehensive view of the fleet performance.

You also need to communicate and execute proper shift scheduling for your drivers in order to have an efficient fleet. To accomplish this, you can use online platforms such as QuickBooks Time. This type of software will keep your team informed, improve your record-keeping, and ensure that you always comply with the labor laws.


As you can see, with the right resources, fleet management can be simplified and stress-free.


How Millennials Are Influencing The Future Of Work

As we look at the future of work, it is becoming well-known that most millennials are more interested in a fulfilling work experience than they are in a hefty paycheck. Because of this, employers are having a tough time attracting and retaining young talent. In an effort to reverse this trend, employers now implement practices not believed possible by previous generations.


Venture Capital Firms & Investors in Austin, Texas

Austin has had a consistent struggle with venture capital firms and a lack of funding, however, the landscape is shifting. As companies like Apple, Oracle, and others start to boost the city of Austin on the awareness map with massive office construction, beneath the corporate umbrella lies a thriving Austin startup community that continues to grow. With the booming startup and small business scene that boasts companies across a variety of industries, including AI, cybersecurity, quantum computing, fintech, gaming, and a variety of other technology sectors, the city of Austin is finally seeing more capital injections through angel investors and venture capital investments.

We’ve done our best to compile a current list of Venture Capital firms in Austin to help entrepreneurs and others locate sources of capital that can help fuel the growth of Austin’s next unicorns.


GDPR & What You Need To Know As A Startup

After the European Union passed the GDPR or General Data Protection Regulation, investor pitches have started to come to a halt with the reality that monetizing people’s data on your platform is no longer a business model. 

As a contributor to Austin-based MediaTech Ventures, Scott Poniewaz, the Founder of The Pony Group, outlined the major areas that startups should focus on when preparing for GDPR and ensuring they are in compliance. Additionally, it factors in those that are US-based, but still are doing business in the EU. A few key ideas from the article are:


Tips For Making Your Startup a Success Story

If you are tired of working for someone else and want to take charge of your financial destiny, then starting a business is a great idea. It is hard work building a successful business and making your startup a unicorn is not for everyone. Unfortunately, over 50 percent of new small businesses will fail within the first four years. Your main goal should be doing all you can make your startup a success story, and of course, having fun along the way. Read below to find out some tips on how to make your new business venture successful.


Fractional CMO: A Perfect Fit in a Gig Economy

The gig economy refers to businesses increasingly hiring short-term workers and independent contractors, and those workers having more opportunities for flexible, short-term arrangements. It has flourished in recent years due to a steady stream of technological advances. This means you can now take advantage of opportunities in the fractional worker market to outsource major functions.


Why Hire A Fractional CMO Over a Traditional CMO?

There are two options facing businesses looking to hire a Chief Marketing Officer (CMO) – do they choose the traditional full-time employee route or hire a Fractional CMO instead? Compare and contrast the benefits of hiring a Fractional CMO versus a traditional CMO for your company.


3 Reasons Why Your Business Needs to Hire a Fractional CMO Right Now

As customers’ habits and needs change at lightning speed, marketers are left struggling to play catch-up. Sixty-three percent of them say generating leads and traffic is their number one challenge. Moreover, small and medium-sized companies lack the million-dollar marketing budgets of big brands, so they find it difficult to track metrics, engage with customers and increase online visibility.

There is a solution. A Fractional CMO provides you with C-level marketing strategies at a fraction of the cost of hiring a full-time member of staff.


Using Quizzes For Lead Generation In Your Marketing Strategy

Generating good leads is the most necessary part of marketing and often the most difficult. You should already be using social media to reach potential customers, but if your current content doesn’t include quizzes, you are missing out on a vital lead generator. Quizzes attract an impressive number of participants online, with 96 percent of them finishing the quizzes they start. When constructed properly, your quizzes can produce a number of quality leads.


5 Clever Lead Generation Ideas for Your Next Marketing Campaign

In business, you can never afford to be battle-weary, but even the best marketers can run out of new ideas or ammunition, as it were. That creativity block makes coming up with an effective new campaign quite difficult. Instead of relying on what you have done in the past, try adding a few new twists to generate leads and attract new business. Here are some of our favorite lead generation ideas that will help you unlock magic for your next marketing campaign.


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The Pony Group

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The Pony Group is afirm providing fractional CMO services, marketing consulting, investment, and business growth advising to companies of all sizes, across a variety of industries. 

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