promote-your-startup-for-free

Three Ways to Promote Your Startup for Free

Getting your name out there can be one of the most difficult parts of building a startup. No matter how innovative your ideas are or how impressive your service is, it won’t be successful if nobody hears about it. Because of this, we’re going to cover three ways you can promote your brand for free and build your startup into a recognizable enterprise. Here are some quick tips to help you promote your startup and build awareness:

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5 Fresh Ideas for Generating B2B Leads

Generating qualified leads is a key success metric for business-to-business (B2B) marketers in 2018 — and it’s also a key pain point, according to surveys. The latest BrightTalk industry survey revealed that 68 percent of B2B marketers are receiving an increased budget for generating leads and full-funnel demand this year, though 59 percent report generating high-quality B2B leads is their greatest challenge.

While qualified lead generation is never simple, the following fresh ideas are likely to drive results for B2B marketing organizations.

topic-clusters-spider-web-seo

Topic Clusters: What They Are And Why SEO May Depend on Them

Developing quality content is central to strong SEO, but your choice of topics and organizational structure can make the difference in your search engine ranking. Content has the potential to draw customers to explore your site, but only if they can discover you in the first place. Organizing your content using topic clusters, the latest innovation in website structure, can help you get in front of your target audience.

fractional-cfo-startup

Why A Fractional CFO Service Might Make Sense For Your Business

As your small business has grown more successful, its financial picture has probably become increasingly complex. But bringing a skilled, experienced CFO onboard in a full-time capacity may prove a steeper challenge for your payroll and recruiting resources than you would prefer. The good news is that you don’t have to choose between having a CFO you can’t really afford and having no CFO at all. That’s because Fractional CFO services can supply you with all the executive-level financial wizardry you need, at least for this stage of your company’s evolution.

We have done several posts about working with The Pony Group as a Fractional CMO. Here are some of the reasons a Fractional CFO service might prove the right fit for your business’s needs.

startups-shopping-mall

Why Failing Malls Will Be a Boon for Startups

Malls have been losing revenue because ecommerce giants like Amazon have increased online sales. The convenience of shopping from home led to this pattern shift in customer behavior. Now Simon Malls has introduced a new program to offer shorter, cheaper leases to small businesses and startups looking to acquire new customers.

This change will bring about a financial revolution for new businesses or startups. This is due to the more dynamic leasing terms, visibility and potential networking opportunities for fellow startups.

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6 Tips for Project Managing Programmers

Project managers are critical to the success of a software development project. They help a team establish goals, align on a path forward and change course as unanticipated obstacles come up during the project. But mastering project management, specifically when leading developers, takes expertise and nuance. Having managed several website redesign projects and with experience building and developing several platforms for startup and mature companies, The Pony Group has learned several lessons for running successful website and development projects with programming teams. Managing programmers incorrectly can ruin what could otherwise be a successful project.

As you work to improve your project management style, consider these six tips to better manage programmers.

does-seo-matter-in-2018

5 Reasons SEO Still Matters in 2018

With social media marketing strategies seemingly dominating the digital marketing landscape, it can be too easy to forget that other techniques still play a critical role in ensuring that your business maintains a competitive edge on the Internet. Depending on your industry, you might be justified in spending less money and time on strategies such as pay-per-click or email marketing, but search engine optimization should never be disregarded. SEO still matters in 2018, perhaps more than ever.

finding-a-brand-influencer-the-pony-group

Finding A Brand Influencer: The 4-Step Process

Is it easier to trust someone you know, or someone you don’t? The overwhelming majority would probably agree that it’s easier to trust someone you know. Slowly, our culture is learning that the pushy sales tactics of the past are not only ineffective — they’re unnecessary. Thanks to social media, we can get to know a wider range of people without even meeting them in person — their values, favorite activities, and interests are on display through social media. This gives businesses an unprecedented opportunity to connect more meaningfully with their audience through a brand influencer.

optimize-content-for-voice-search

Optimizing Your Content for Digital Assistants and Voice Search

Between Siri, Cortana, Alexa, and Google Assistant, it’s never been easier to interact with a digital assistant. Add in Samsung’s Bixby and Yandex’s Alice and the market seems positively crowded. But, these technologies aren’t just a fad – they’re here to stay and they are already having a noticeable impact on the way consumers search for and find content. Optimizing content for voice search is now a must for any business.

Google reports that 20% of mobile queries are now voice search, and according to a Northstar Research study (in partnership with Google) 41% of U.S. adults and more than half of U.S. teens now use voice search every day.

The number of consumers searching by voice is only going to grow, so how can you ensure they find your content?

We put together a few quick and key ideas for consideration in the new world of voice search:

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2018 Technology Trends Guide: What We Can Expect From Tech

When starting a new business or thinking strategically about your growth, it is important to take inventory of the technology trends that are emerging each year. We researched and put this guide together in an effort to put some important technologies on your radar for 2018.

With technology evolving rapidly, advances in business and retail are on the way. A few future technology trends that we focus on are:

•AI Product Design
•Cryptocurrencies and Blockchain Technologies
•Electric and Driverless Cars
•Mixed Realities
•Machine and Data Learning

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The Pony Group

About us

The Pony Group is an Austin, Texas-based firm providing fractional CMO services, marketing consulting, and business growth advising to companies of all sizes, across a variety of industries. Specialties include travel, finance, real estate, subscription, and membership businesses. 

Contact us

512.434.0525
info@theponygroup.com

401 Congress Avenue
Suite 1540
Austin, TX 78701

Copyright 2018 © All Rights Reserved | The Pony Group LLC