How does my startup or business find a way into the press like the major brands do? Every tech startup or early stage tech company thinks that a hit on TechCrunch for their launch is like the holy grail. The Pony Group’s founder, Scott Poniewaz, would agree, as his first company CampusDibs saw incredible traction after Techcrunch wrote about his daily deal site on launch day back in 2010. There are several reasons why press and media coverage like TechCrunch, Forbes, Entrepreneur, or other publications can lead to success. As an integral part of any company’s growth strategy and marketing funnel, here are a few reasons why press is valuable to a startup and businesses of all sizes and how to get press using the tools below:

Using a good SEO checklist can ensure that website content, blog posts, even social media posts or advertising pieces contain the elements needed to drive traffic to your business. Since many business owners or managers handle their content creation duties when they have a free moment, having a list to work from can help that process move more quickly and efficiently.

We’ll break down the six stages of the marketing funnel, explaining how they work together and each play a key part in customer acquisition and retention. When building a marketing strategy, the marketing funnel must be carefully planned and properly implemented to ensure you achieve successful results.