Around the financial collapse of 2008, we saw the beginning of a fundamental change to the world of employment. The “gig economy” that emerged is driving more people to freelance and more businesses to hire freelancers. People who lost their jobs in that period set up their own businesses.
Evidence also suggested millennials were beginning to shun the traditional workplace for the same reason; today, as much as 50% of millennials in the US work freelance. It’s clear that what in past generations may have been a stop gap has become a career choice. The gig economy and freelancing are here to stay, and it’s self-sustaining for marketing consultants, content writers, web developers and many more. For the rest of the workplace, this large body of freelancers is a useful resource.