gig-economy-outsourced-cmo

Fractional CMO: A Perfect Fit in a Gig Economy

The gig economy refers to businesses increasingly hiring short-term workers and independent contractors, and those workers having more opportunities for flexible, short-term arrangements. It has flourished in recent years due to a steady stream of technological advances. This means you can now take advantage of opportunities in the fractional worker market to outsource major functions.

fractional-cmo-vs-traditional-cmo

Why Hire A Fractional CMO Over a Traditional CMO?

There are two options facing businesses looking to hire a Chief Marketing Officer (CMO) – do they choose the traditional full-time employee route or hire a Fractional CMO instead? Compare and contrast the benefits of hiring a Fractional CMO versus a traditional CMO for your company.

hire-a-fractional-cmo

3 Reasons Why Your Business Needs to Hire a Fractional CMO Right Now

As customers’ habits and needs change at lightning speed, marketers are left struggling to play catch-up. Sixty-three percent of them say generating leads and traffic is their number one challenge. Moreover, small and medium-sized companies lack the million-dollar marketing budgets of big brands, so they find it difficult to track metrics, engage with customers and increase online visibility.

There is a solution. A Fractional CMO provides you with C-level marketing strategies at a fraction of the cost of hiring a full-time member of staff.

puzzle

Using Quizzes For Lead Generation In Your Marketing Strategy

Generating good leads is the most necessary part of marketing and often the most difficult. You should already be using social media to reach potential customers, but if your current content doesn’t include quizzes, you are missing out on a vital lead generator. Quizzes attract an impressive number of participants online, with 96 percent of them finishing the quizzes they start. When constructed properly, your quizzes can produce a number of quality leads.

b2b-leads-ideas-for-demand-gen-marketing

5 Fresh Ideas for Generating B2B Leads

Generating qualified leads is a key success metric for business-to-business (B2B) marketers in 2018 — and it’s also a key pain point, according to surveys. The latest BrightTalk industry survey revealed that 68 percent of B2B marketers are receiving an increased budget for generating leads and full-funnel demand this year, though 59 percent report generating high-quality B2B leads is their greatest challenge.

While qualified lead generation is never simple, the following fresh ideas are likely to drive results for B2B marketing organizations.

topic-clusters-spider-web-seo

Topic Clusters: What They Are And Why SEO May Depend on Them

Developing quality content is central to strong SEO, but your choice of topics and organizational structure can make the difference in your search engine ranking. Content has the potential to draw customers to explore your site, but only if they can discover you in the first place. Organizing your content using topic clusters, the latest innovation in website structure, can help you get in front of your target audience.

fractional-cfo-startup

Why A Fractional CFO Service Might Make Sense For Your Business

As your small business has grown more successful, its financial picture has probably become increasingly complex. But bringing a skilled, experienced CFO onboard in a full-time capacity may prove a steeper challenge for your payroll and recruiting resources than you would prefer. The good news is that you don’t have to choose between having a CFO you can’t really afford and having no CFO at all. That’s because Fractional CFO services can supply you with all the executive-level financial wizardry you need, at least for this stage of your company’s evolution.

We have done several posts about working with The Pony Group as a Fractional CMO. Here are some of the reasons a Fractional CFO service might prove the right fit for your business’s needs.

does-seo-matter-in-2018

5 Reasons SEO Still Matters in 2018

With social media marketing strategies seemingly dominating the digital marketing landscape, it can be too easy to forget that other techniques still play a critical role in ensuring that your business maintains a competitive edge on the Internet. Depending on your industry, you might be justified in spending less money and time on strategies such as pay-per-click or email marketing, but search engine optimization should never be disregarded. SEO still matters in 2018, perhaps more than ever.

finding-a-brand-influencer-the-pony-group

Finding A Brand Influencer: The 4-Step Process

Is it easier to trust someone you know, or someone you don’t? The overwhelming majority would probably agree that it’s easier to trust someone you know. Slowly, our culture is learning that the pushy sales tactics of the past are not only ineffective — they’re unnecessary. Thanks to social media, we can get to know a wider range of people without even meeting them in person — their values, favorite activities, and interests are on display through social media. This gives businesses an unprecedented opportunity to connect more meaningfully with their audience through a brand influencer.

optimize-content-for-voice-search

Optimizing Your Content for Digital Assistants and Voice Search

Between Siri, Cortana, Alexa, and Google Assistant, it’s never been easier to interact with a digital assistant. Add in Samsung’s Bixby and Yandex’s Alice and the market seems positively crowded. But, these technologies aren’t just a fad – they’re here to stay and they are already having a noticeable impact on the way consumers search for and find content. Optimizing content for voice search is now a must for any business.

Google reports that 20% of mobile queries are now voice search, and according to a Northstar Research study (in partnership with Google) 41% of U.S. adults and more than half of U.S. teens now use voice search every day.

The number of consumers searching by voice is only going to grow, so how can you ensure they find your content?

We put together a few quick and key ideas for consideration in the new world of voice search:

  • TWITTER

    Tweet at us

  • LinkedIn

    Link up with us

  • FACEBOOK

    Follow us

  • Instagram

    Take pics with us

The Pony Group

About us

The Pony Group is an Austin, Texas-based firm providing fractional CMO services, marketing consulting, and business growth advising to companies of all sizes, across a variety of industries. Specialties include travel, finance, real estate, subscription, and membership businesses. 

Contact us

512.434.0525
info@theponygroup.com

401 Congress Avenue
Suite 1540
Austin, TX 78701

Copyright 2018 © All Rights Reserved | The Pony Group LLC