gig-economy-outsourced-cmo

Fractional CMO: A Perfect Fit in a Gig Economy

The gig economy refers to businesses increasingly hiring short-term workers and independent contractors, and those workers having more opportunities for flexible, short-term arrangements. It has flourished in recent years due to a steady stream of technological advances. This means you can now take advantage of opportunities in the fractional worker market to outsource major functions.

puzzle

Using Quizzes For Lead Generation In Your Marketing Strategy

Generating good leads is the most necessary part of marketing and often the most difficult. You should already be using social media to reach potential customers, but if your current content doesn’t include quizzes, you are missing out on a vital lead generator. Quizzes attract an impressive number of participants online, with 96 percent of them finishing the quizzes they start. When constructed properly, your quizzes can produce a number of quality leads.

lead-generation-idea-for-marketing

5 Clever Lead Generation Ideas for Your Next Marketing Campaign

In business, you can never afford to be battle-weary, but even the best marketers can run out of new ideas or ammunition, as it were. That creativity block makes coming up with an effective new campaign quite difficult. Instead of relying on what you have done in the past, try adding a few new twists to generate leads and attract new business. Here are some of our favorite lead generation ideas that will help you unlock magic for your next marketing campaign.

1. Create Videos

You have your print, television and radio ads lined out, but you can add creativity and interest by creating your own videos. Target a particular customer need and make your own funny and helpful video about the issue. If you are a home improvement store, you can do a few quick DIY videos. Post them on YouTube and link them to your website. A new tool we recently fell in love with is Lumen5. Painless video making tools for social media. Check out this video we spun up for this post:

2. Simplify Your Lead Generation Ideas

Focus your campaign on one or two products or services instead of half a dozen. Customers are easily overwhelmed by too many choices. Your campaign will be more effective, and your job will be easier. The more complex you make a campaign, the more opportunities for it to derail. Simple tactics with simple goals will keep your marketing strategy on track and make it more easily measurable. Keep it stupid simple!

3. Facebook

Create or update your Facebook page and incorporate your new campaign in your posts. Add posts that will entertain as well as inform customers. For ideas, check out the pages of your competition. Also, add a Facebook-only ad that offers a discount. Generate some buzz so that your FB likes continue to grow. Don’t stop at Facebook, explore other paid social media marketing opportunities as they arise as well.

4. Blogging & Content

You may have considered blogging for years but keep putting it off. Experts still recommend blogging and having a content strategy for its proven lead-generating properties. Once you get established, you can also guest blog for others in the industry, reaching even more potential customers. Narrow your blog’s focus to make writing it easier. You can simply announce the service or product of the week and chat about it in a casual way.

5. Design a Quiz

When you ask the right questions on an online quiz, you’ll learn about your customers’ needs, and you will get their contact information. In general, only motivated consumers take the time to complete even short quizzes, so this strategy is an easy winner for your business. In fact, 10% of those people who take your quiz online will share it on their social media, which has a chain effect for creating leads. Not good at creating quizzes? You can use an online-quiz generator. We also wrote an extended post about how to get started with quizzes in your marketing.

Your next marketing campaign can be enjoyable and effective with these lead generation ideas. Incorporate at least one new strategy, and you should see better lead generation. Struggling with lead generation ideas? Let us help and contact us today.

b2b-leads-ideas-for-demand-gen-marketing

5 Fresh Ideas for Generating B2B Leads

Generating qualified leads is a key success metric for business-to-business (B2B) marketers in 2018 — and it’s also a key pain point, according to surveys. The latest BrightTalk industry survey revealed that 68 percent of B2B marketers are receiving an increased budget for generating leads and full-funnel demand this year, though 59 percent report generating high-quality B2B leads is their greatest challenge.

While qualified lead generation is never simple, the following fresh ideas are likely to drive results for B2B marketing organizations.

topic-clusters-spider-web-seo

Topic Clusters: What They Are And Why SEO May Depend on Them

Developing quality content is central to strong SEO, but your choice of topics and organizational structure can make the difference in your search engine ranking. Content has the potential to draw customers to explore your site, but only if they can discover you in the first place. Organizing your content using topic clusters, the latest innovation in website structure, can help you get in front of your target audience.

startups-shopping-mall

Why Failing Malls Will Be a Boon for Startups

Malls have been losing revenue because ecommerce giants like Amazon have increased online sales. The convenience of shopping from home led to this pattern shift in customer behavior. Now Simon Malls has introduced a new program to offer shorter, cheaper leases to small businesses and startups looking to acquire new customers.

This change will bring about a financial revolution for new businesses or startups. This is due to the more dynamic leasing terms, visibility and potential networking opportunities for fellow startups.

does-seo-matter-in-2018

5 Reasons SEO Still Matters in 2018

With social media marketing strategies seemingly dominating the digital marketing landscape, it can be too easy to forget that other techniques still play a critical role in ensuring that your business maintains a competitive edge on the Internet. Depending on your industry, you might be justified in spending less money and time on strategies such as pay-per-click or email marketing, but search engine optimization should never be disregarded. SEO still matters in 2018, perhaps more than ever.

finding-a-brand-influencer-the-pony-group

Finding A Brand Influencer: The 4-Step Process

Is it easier to trust someone you know, or someone you don’t? The overwhelming majority would probably agree that it’s easier to trust someone you know. Slowly, our culture is learning that the pushy sales tactics of the past are not only ineffective — they’re unnecessary. Thanks to social media, we can get to know a wider range of people without even meeting them in person — their values, favorite activities, and interests are on display through social media. This gives businesses an unprecedented opportunity to connect more meaningfully with their audience through a brand influencer.

optimize-content-for-voice-search

Optimizing Your Content for Digital Assistants and Voice Search

Between Siri, Cortana, Alexa, and Google Assistant, it’s never been easier to interact with a digital assistant. Add in Samsung’s Bixby and Yandex’s Alice and the market seems positively crowded. But, these technologies aren’t just a fad – they’re here to stay and they are already having a noticeable impact on the way consumers search for and find content. Optimizing content for voice search is now a must for any business.

Google reports that 20% of mobile queries are now voice search, and according to a Northstar Research study (in partnership with Google) 41% of U.S. adults and more than half of U.S. teens now use voice search every day.

The number of consumers searching by voice is only going to grow, so how can you ensure they find your content?

We put together a few quick and key ideas for consideration in the new world of voice search:

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Tips For Using Fractional CMO’s, Freelancers & Remote Employees

Letting your employees work from home (or anywhere else in the world) can reduce your office overhead, make your company more attractive to new talent and ensure maximum efficiency from your team. Additionally, hiring freelancers, remote employees, or fractional CMO’s can help you get exceptional talent, regardless of where your offices are physically located.

It can seem like a major change for a business to not hire someone that is in your office every day, or even working with your business full-time, but more data and statistics are showing that freelance and remote workers are becoming a workplace staple in companies small and large. According to Upwork, it is expected that by 2027 a majority of the workforce will be freelancers, and by 2020, according to the Freelancers Union, 50% will be freelancing as a part of their career.

For many HR departments and business owners, utilizing flexible workforces and remote employees can be a new challenge. Here are some smart tips for putting your “away team” to work as effectively as possible.

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The Pony Group

About us

The Pony Group is an Austin, Texas-based firm providing fractional CMO services, marketing consulting, and business growth advising to companies of all sizes, across a variety of industries. Specialties include travel, finance, real estate, subscription, and membership businesses. 

Contact us

512.434.0525
info@theponygroup.com

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Suite 1540
Austin, TX 78701

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