How does my startup or business find a way into the press like the major brands do? Every tech startup or early stage tech company thinks that a hit on TechCrunch for their launch is like the holy grail. The Pony Group’s founder, Scott Poniewaz, would agree, as his first company CampusDibs saw incredible traction after Techcrunch wrote about his daily deal site on launch day back in 2010. There are several reasons why press and media coverage like TechCrunch, Forbes, Entrepreneur, or other publications can lead to success. As an integral part of any company’s growth strategy and marketing funnel, here are a few reasons why press is valuable to a startup and businesses of all sizes and how to get press using the tools below:

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