3 Cost-Effective B2B Lead Generation Strategies For 2018

If you fail to generate new leads, you won’t have any potential customers in your pipeline. If you don’t have potential customers, your revenue is eventually going to dry up. If this happens, your business is going to be in real trouble. To help you get your year off to a great start, we put together a few quick, cost-effective B2B lead generation strategies that you can put into action this week.

Having an effective method in place to generate new leads is critical; however, it is also challenging – especially in the realm of B2B marketing.


2018 Marketing Strategy Planning Guide

The holidays have arrived and 2017 is coming to a close. As a business owner, this is often one of the few times of the year that you are able to take a step back and review your business. What many entrepreneurs and business owners forget, however, is that you need to look back in order to move forward and grow your successes. We’ve put together this basic 2018 Marketing Strategy Planning Guide to help you navigate your company’s marketing efforts and plan for an exceptional 2018. Free marketing strategy planning worksheet.


How To Start Your First e-Commerce Apparel Business

Starting a business can feel like a daunting endeavor, but there is no better time than now to start an apparel business and 2018 should be the year for you to finally take the leap.

The tools available to get started have lowered the barrier to entry, but the fundamentals of starting a successful company have largely remained the same. Like building a house, it is important to start with a strong foundation, before you worry about the extra finishes like the flooring color or the ceiling fans. Without the solid foundations in place for your apparel business, the house will collapse, so spend time building your business the right way. Here is a checklist to help you start or grow your apparel empire:


What Services Can A Fractional CMO Provide?

In a city like San Francisco, according to local Austin job board Indeed, the average Chief Marketing Officer earns approximately $173,000 per year in salary. This can obviously jump significantly, while in a place like Texas, it can float around the average of $120,000. Each location has outliers that stretch into the hundreds of thousands, but the fact of the matter is, an experienced CMO comes at a price that many startups or small businesses do not have the luxury to afford. This is where a Fractional CMO can step in and help drive a marketing team from an executive-level, and help a junior marketing team execute in a way that a company may not otherwise have the means to afford. A Fractional CMO can do this by sharing their time and expertise between several companies in a way that technology, communication, and project management platforms previously did not allow for.


How To Build The Best B2B Marketing Strategy

Whether you are a startup or have been in business for many years, a marketing strategy is essential. Promotion is just as necessary for B2B (business to business) as it is for B2C (business to consumer). If you’re struggling to spread the word about your business or simply want to streamline your B2B marketing operations, this guide will help you achieve your goals and lay out a marketing strategy for your organization. As a fractional CMO, marketing consultant, and business advisory firm based in Austin, a B2B marketing strategy is one of the most common projects we help businesses solve at The Pony Group. This guide will help you get started as a new business, help pick up the pieces and make sense of your marketing if you’ve been throwing stuff at the wall, or assist an established business re-imagine their marketing strategy.


Paid Web Marketing: A Beginner’s Guide

In a recent report, it was revealed that the average web user spends between 25 and 30 hours online every week. Some age groups spend more time on social media than watching television. Paid web marketing now earns massive percentages of marketing budgets. It is not in doubt that the internet is a major source of entertainment, and for shopping for goods and services. This means it’s also one of the best outlets for businesses to build an audience.

In 2014, total spending on web advertising exceeded $137.4bn (USD)
Businesses spend anything between 20% and 50% of their marketing budget on paid advertising, with Twitter (44% of budget on average) being the highest
The average proportion of revenue spent on marketing is around 10%
It’s quite clear that most businesses already value paid web marketing; it’s no longer a luxury – it’s a vital form of marketing outreach. Without it, businesses are unlikely to grow and highly likely to lose ground to their competitors. With more marketing budgets shifting from TV and Radio to paid web advertising, it is also becoming more complex. If you’re still new to paid online advertising, this guide will help you understand each channel and the basics to determine which channels may best be suited to your business.


Getting Started With An Email Marketing Strategy

Are you still not sure about dipping your toes into the highly lucrative waters of email marketing? If so, perhaps you don’t realize what an effective way it is to share your message, or maybe you’re simply overwhelmed by the strategies involved. If it’s the former, you’re missing out on an incredible marketing opportunity. Email is often the most understood area of marketing, because it is forgotten that the content is as important as the methods. While email marketing can seem overwhelming, we’ve broken things down into a few bite-sized pieces to help you start building exceptional email marketing campaigns that advertising legend David Ogilvy would be proud of:


How To Get Started With Content Marketing

Did you know that content marketing costs 62 percent less than outbound marketing, yet generates more than three times as many leads? It’s hard to argue with those numbers. Any business that isn’t using content marketing to drive leads is missing out.

But what if you have no experience with content marketing? Don’t worry. Following the simple steps below will help you to create a solid content strategy which will perform well from the start and make your content great again.


How To Get Press As A Startup And The Tools To Help

How does my startup or business find a way into the press like the major brands do? Every tech startup or early stage tech company thinks that a hit on TechCrunch for their launch is like the holy grail. The Pony Group’s founder, Scott Poniewaz, would agree, as his first company CampusDibs saw incredible traction after Techcrunch wrote about his daily deal site on launch day back in 2010. There are several reasons why press and media coverage like TechCrunch, Forbes, Entrepreneur, or other publications can lead to success. As an integral part of any company’s growth strategy and marketing funnel, here are a few reasons why press is valuable to a startup and businesses of all sizes and how to get press using the tools below:


Top Five Things to Include in Your SEO Checklist

Using a good SEO checklist can ensure that website content, blog posts, even social media posts or advertising pieces contain the elements needed to drive traffic to your business. Since many business owners or managers handle their content creation duties when they have a free moment, having a list to work from can help that process move more quickly and efficiently.


    Tweet at us

  • LinkedIn

    Link up with us


    Follow us

  • Instagram

    Take pics with us

The Pony Group

About us

The Pony Group is afirm providing fractional CMO services, marketing consulting, investment, and business growth advising to companies of all sizes, across a variety of industries. 

Contact us


The Pony Group - HQ
One World Trade, Floor 85
New York, NY 10007

The Pony Group - ATX
401 Congress, Suite 1540
Austin, TX 78701

Copyright 2023 © All Rights Reserved | The Pony Group LLC