The Pony Group
Marketing Tools & Resources
In 2011 there were just 100 marketing products on the market. Today there are over 5000 with more being developed and released each day. Let The Pony Group's marketing tools and resources recommendations create the foundation for your marketing efforts and strategies. Do you have ideas for new marketing products or services we should look at or questions about how to use these tools? Send us an email and we'd be happy to evaluate them. We hope you find this information valuable.

Marketing Tools & Resources: Paid Digital Advertising

Platforms Facebook Google  Bing Twitter Pinterest LinkedIn Instagram Tools AdRoll (retargeting) Google Adwords suite (SEM, retargeting, display) Outbrain (Content remarketing)

Marketing Tools & Resources:

Content, Social Media & Influencer


WordPress Facebook Twitter Snapchat Pinterest LinkedIn Instagram


Google Trends (Content Planning) Google Adwords Keyword Planner (Adwords/Content Planning) Help A Reporter Out - HARO (PR/Content Planning) Buzzsumo (Influencer & Content Planning) Hootsuite (Social Media Management)

Marketing Tools & Resources: Email Marketing & Retention

Platforms/Email Service Providers (beginner to advanced) Mailchimp Constant Contact emma Infusionsoft Klaviyo Hubspot (Email & B2B marketing CRM) Sendgrid AuthSMTP  Tools Privy (Email Capture Forms) Justuno (Email Capture Forms) Unbounce (Landing Pages) Optimizely (A/B Testing) VWO - Visual Website Optimizer (A/B Testing) Launchrock (Quick & Dirty Pre-launch Landing Pages) MX Toolbox (Site Performance and Email Blacklist monitoring)

Marketing Tools & Resources:

Data & Analytics

Google Analytics KISSmetrics (Cohort & Behavior Tracking) Hotjar (Heatmap Behavior Tracking) Crazy Egg (Heatmap Behavior Tracking) MixPanel (Mobile Analytics) Effin Amazing UTM Builder (Content & Referral link tracking)

Other Great Resources for

Business Owners & Entrepreneurs:

Shopify to get an e-commerce store up and running quickly. Startup Class with Sam Altman (Stanford class that was open to public with leaders in VC & Startups) Coursera (Online Courses) General Assembly (both in-person and online courses): Skillshare (lots of classes!) Startup Stash (free/low cost tools for early startups) Product Hunt (New, exciting products and launches to keep an eye on)

Ready to use these marketing tools to help your business fly to new heights?

We're here to help.