Are you still not sure about dipping your toes into the highly lucrative waters of email marketing? If so, perhaps you don’t realize what an effective way it is to share your message, or maybe you’re simply overwhelmed by the strategies involved. If it’s the former, you’re missing out on an incredible marketing opportunity. Email is often the most understood area of marketing, because it is forgotten that the content is as important as the methods. While email marketing can seem overwhelming, we’ve broken things down into a few bite-sized pieces to help you start building exceptional email marketing campaigns that advertising legend David Ogilvy would be proud of: